Poetry Ireland is seeking an experienced, dynamic Communications Manager. Based in a supportive and flexible environment, this full-time role will provide the successful applicant with a multitude of opportunities to promote Poetry Ireland’s activities to new and existing audiences.
BACKGROUND: Poetry Ireland is a dynamic and progressive not-for-profit organisation that aims to connect people with poetry, and in doing so, create opportunities for poets, and enjoyable experiences for audiences. Since its establishment in 1978, it has championed Irish poetry and poets at home and abroad. Poetry Ireland is one of just seven organisations selected by the Arts Council for multi-annual funding. It is also funded by the Arts Council of Northern Ireland.
In September 2016, Poetry Ireland moved into its beautiful new home in Dublin's Parnell Square. With their partners, the Irish Heritage Trust, the team is now embarked on ambitious and innovative plans to redevelop this expansive Georgian townhouse as an all-island institution dedicated to poetry in all its forms. The new development will house the Seamus Heaney Working Poetry Library, elegant performance and workshop spaces and a poetry café and garden.
Poetry Ireland values creative and collaborative partnerships, and the organisation enjoys wide public and media reach for its extensive programme of activities. Its continued success is achieved through the efforts of a dedicated and motivated staff who have developed a creative and positive working environment. The organisation is governed by an experienced, dynamic and committed board of directors.
Poetry Ireland recently published its first Inclusion and Diversity Strategy, and held workshops, debates, events and seminars for people and poets belonging to underrepresented or misrepresented groups. It aims to develop policy and practices in the wider arts community that will create a more inclusive environment for emerging poets and poetry audiences.
THE ROLE: The purpose of the Communications Manager is to provide strong leadership and management across all marketing activities for the organisation, creating and delivering a considered, cohesive and appealing marketing and communications strategy. This position will involve working closely with the team at Poetry Ireland across the various programmes (publishing, education, live performance, professional development and capital campaign), as well as with external suppliers including graphic designers, printers and website developers.
Reporting to the director, the Communications Manager will:
- Strategically direct all internal and external programme and organisational communications and marketing activities.
- Develop an annual marketing plan and longer-term strategic marketing plan.
- Create and deliver imaginative, effective and targeted tactical marketing and PR campaigns for all programmes and events, frequently working with a range of partners.
- Write and sign off copy for all PR and marketing materials (press releases, flyers, posters, web, ezines, news, etc)
- Create and execute innovative and engaging social media content across all relevant platforms, including Facebook, Twitter, Instagram, in order to grow our online community.
- Plan, create and manage the budget for all online and offline advertising.
- Direct the development of creative content and design work for various online and offline marketing platforms, ads, signage and materials.
- Research and recommend communication methods, channels and technologies to engage with various audiences (general public, schools, stakeholders, other sectors).
- Develop and maintain branding and visual identity guidelines.
- Manage all communications-related administrative duties including budget.
- Develop media sponsorships and new promotional partnerships.
- Manage all distribution of information including ezines, mailings, print campaigns, news items, invitations and stakeholder communications.
- Support the planning and management of events at 11 Parnell Square including launches and stakeholder events, etc.
- Prepare communications reports and analysis for internal (staff & board) and external distribution (funders and other relevant supporters).
- Work with the director and development manager to prepare materials for fundraising campaigns.
- Represent Poetry Ireland at meetings, events, festivals and conferences.
- Proven ability to develop and implement successful marketing and communications strategies.
- Minimum of five years’ experience in a significant marketing role.
- Marketing qualifications or a proven track record in the area.
- Proven written, editorial, and verbal communication skills.
- Excellent PC skills, with a high level of proficiency in MS Word, Excel, Powerpoint, Outlook, InDesign.
- Excellent on-line communications knowledge and experience across website content management, SEO, Email clients (Mailchimp or similar), social media and other relevant online systems and platforms.
- An understanding and working knowledge of the arts and literature sectors is preferable, but not essential.
- Excellent writer
- Excellent people person
- Creative thinker with exceptional organising skills
- Proven budget management skills
- Ability to prioritise time and tasks efficiently and effectively
- Salary commensurate with skills and experience
This is a three-year contract subject to a three-month probationary period. Employees must also participate in an annual performance review.
21 days per annum with additional holidays allocated at the discretion of the company (Good Friday and Christmas).
Monday to Friday 9.30am to 5.30pm with occasional evening and weekend work required. Time off in lieu given as per company policy.
Suitably qualified applicants are invited to apply by submitting a cover letter and cv to firstname.lastname@example.org.
The deadline for applications is Friday May 17th.