Poetry Ireland is hiring: Creative Communications and Marketing Manager

11th March 2024

Poetry Ireland is now hiring a Creative Communications and Marketing Manager.

The Creative Communications and Marketing Manager will lead and shape the strategic and day-to-day communications of the organisation. This role offers the candidate the opportunity to combine their communication, marketing and creative expertise and skills to connect new and existing audiences with poetry and with the work of Poetry Ireland. The Communications and Marketing Manager will provide strong leadership and management across all communications and marketing activities of Poetry Ireland. They will have an eye for detail and experience in content creation and design. Specifically, they will be responsible for all aspects of public relations, website, social media, press relations, website development and updating. In addition, they will also be involved in general administration and provide support in the delivery of events.

Job Description:
Job Title: Creative Communications and Marketing Manager.
Full-time, permanent for three years, subject to renewal, with a six-month probation period.
Reporting to: Operations Manager.

Content Creation, Communications & Marketing
• Develop and implement strategic communications and marketing plans based on Poetry Irelands work plan and events calendar to engage with and grow audiences.
• Create and deliver imaginative, effective and targeted tactical marketing and PR campaigns for all Poetry Ireland programmes and events, frequently working with a range of partners.
• Write and sign off copy for all PR and marketing materials (press releases, flyers, posters, newsletter, web, news etc.)
• Create and initiate a diverse range of innovative, engaging and optimized short and long-form written and visual content for Poetry Ireland digital platforms such as Instagram, Facebook, Twitter, YouTube, TikTok, LinkedIn and other platforms where appropriate.
• Experience in developing engaging content using Canva and ideally Adobe Creative Cloud Software packages.
• Lead on the writing and editing of marketing and fundraising emails, programme newsletters, blogs, vlogs, informational toolkits, leaflets, infographics, presentations etc. for the wider organisation as well as on a department level.
• Design and deliver a suite of creative assets for social media, newsletters, presentations and the like.
• Monitor and maintain all Poetry Ireland digital channels, platforms and tools responding appropriately to queries.
• Research and recommend creative communication strategies on engaging Poetry Ireland’s audiences and stakeholders (Poetry Community, Schools, General Public and other sectors) to line manager and wider team.
• Protect and ensure Poetry Ireland brand consistency across all in-house and partner materials and content.
• Prepare communication reports and assets for internal and external stakeholders.
• Link in with each department in Poetry Ireland and the wider network of Poetry Ireland stakeholders to identify opportunities and develop plans to promote initiatives and engage with new and existing audiences.
• Work with external content creators where appropriate and as directed.
• Manage the communications budget and campaign budgets where appropriate.


Website Management:
• Support the development of the new Poetry Ireland website.
• Develop copy and oversee updating the Poetry Ireland website regularly.
• Knowledge and experience of website management.
• Link in with each department in Poetry Ireland and the wider network of Poetry Ireland stakeholders to effectively promote their work on the website by creating content and processes to engage with them.

Events:
• Assist with the planning and delivery of Poetry Ireland events in person and online.
• Liaise with venues and event partners providing support and ensuring event delivery.
• Support delivering campaigns around Poetry Ireland events including coordinating and planning project deliverables.


The package on offer includes the following benefits:
Annual Leave: 25 Days per annum with additional holidays allocated at the discretion of the company (Good Friday and Christmas etc.)
• Working Hours: This role will be for 35 hours per week. This role will require flexibility due to the nature of events so it will require some weekends and evenings so flexible working hours are necessary. Time in lieu will be provided by approval by manager.
• Location: Currently located at Poetry Ireland, 3 Great Denmark Street, Dublin 1, D01 NV63 with a view to moving back to main premises Poetry Ireland House nearby in Dublin 1 in 2025. This role will also require out of office and event work. For out-of-office work outside of Dublin, travel and associated costs will be covered where appropriate. We can accommodate a modest level of “working from home” by prior and mutual agreement.
• Salary: Commensurate with skills and experience with a guide of €38,000 euro per annum and pension contribution.

Qualifications and Skills
• Proven ability to develop and implement successful communications and marketing strategies.
• Third level Qualification(s) or commensurate experience in a relevant area (e.g. Communications, Public Relations, Information Management, Digital Media, Publishing, Marketing, Public Affairs or similar) is essential.
• Minimum of 2 years’ experience in a communication and/or marketing role.
• Strong knowledge of design and digital media with experience using a design tool ideally Canva and / or Adobe Creative suite.
• Excellent digital marketing and communications knowledge and experience across website content management, SEO, Email clients (Mailchimp or similar), social media and other relevant digital systems and platforms.
• Creative flair and an imaginative approach to marketing and digital communications.
• Exceptional written skills, with ability to craft engaging and accurate content.
• Experience with Microsoft Office suite.
• Experience with all social media platforms and writing for social media.
• Experience with working with multi stakeholders and an ability to handle multiple priorities, negotiate priorities and deliver targets within tight timeframes while contributing to long-term work.
• Exceptional attention to detail.
• Ability to take ownership, work on their own initiative, and collaborate as part of a team. A love of and commitment to promoting poetry for all.

Desirable:
• Video production and/ or audio production skills or experience.
• Experience in partnership development.

Application details
Suitably qualified applicants are invited to apply for this exciting role by submitting a cover letter and cv outlining their relevant experience to our Operations Manager - Barry Lennon at blennon@poetryireland.ie

The deadline for applications is extended to Sunday April 14th

Interviews for this position will take place in person on Friday April 26th